Cadbury Dairy Milk Launches SA’s First Joy Generator

joy generator

South Africa’s favourite chocolate is set to entertain consumers this winter with the launch of SA’s first Joy Generator. This vending machine style activation will match South African chocolate fans with their perfect Cadbury Dairy Milk flavour. After discovering their flavour match, consumers may also use the Joy Generator to share their experience with their friends on social media. Want to know what’s your perfect chocolate match…?

Discover which flavour you favour, by attending any of the five Joy Generator activations scheduled  nationwide in May and June.

Gauteng activations kicked off at Rosebank Mall on 18 to 22 May, next up they will be moving onto Maponya Mall in Soweto from 25 to 29 May and Menlyn Park Shopping Centre in Pretoria from 1 to 5 June. Durbanites will find the Joy Generator at Gateway Mall from 8 to 12 June and Capetonians at Canal Walk from 15 to 19 June

Additionally, should you be unable to attend these exciting mall activations simply visit to find your perfect chocolate match on-line. If you are not happy with your flavour match, speed date other Cadbury Dairy Milk variants to discover more delicious flavour matches like Madly Minty, Notably Nutty,  Biscuit Besotted and many more.

“With the launch of this exciting campaign, we aim to drive a social conversation by unlocking the joy within us all through Cadbury Dairy Milk’s wide range of flavours” says Andrea Wright, Mondelez SA Category Lead for Chocolate.

About Mondelez South Africa

Mondelez South Africa is the largest confectionery business in South Africa, enjoying market leadership in the chocolate, chewing gum and bubble-gum categories. The company’s portfolio includes some of the largest snacking brands in the world, such as Cadbury Dairy Milk, Halls, Oreo and Stimorol gum. In addition, Mondelez SA is the custodian of iconic and well-loved local brands such as Chappies bubble gum, Chomp, Lunch Bar and Dentyne chewing gum. The company has a presence in a number of countries in Southern, Central and Eastern Africa where it invests in growing these markets.

Visit, or @Cadbury_SA on Twitter for more information. #WhatsYourFlavourSA

View our new TV commercial here

Joy Generator Activation Dates

  • Maponya Mall: 25 – 29 May
  • Menlyn Mall: 1-5 June
  • Gateway Mall: 8 – 12 June
  • Canal Walk: 15 – 19 June

Issued on behalf of Mondelez South Africa by: Plato Communications – Shoe-Shoe Letele

A bit too sweet for your taste? Not to worry, get your organic chocolates and naturally sweetened treats right here

[Tweet “What is your perfect chocolate match? #liferetreat #quiz #WhatsYourFlavourSA”]





2 responses to “Cadbury Dairy Milk Launches SA’s First Joy Generator”

  1. Bradley Avatar

    love the idea!! joy generator

    1. Lynette Avatar

      Me too Bradley, such a fun concept! Have you tried the chocolate matching quiz yet?

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