This spring 2017 season, GUESS celebrates its 35th Anniversary with a GUESS Originals capsule collection and iconic advertising campaign featuring GUESS Girl Hailey Baldwin, alongside heart-throb Stefano Sala.
Giveaway closed: Congratulations Nompumelelo Mtshweni!
These classic black and white photographs showcase the limited edition pieces in the GUESS Originals 1981 Anniversary Capsule. They celebrate our 35 sexy years of innovative designs, pride, and success.
The advertising campaign art is directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., And, shot by renowned fashion photographer Tatiana Gerusova. It perfectly reflects GUESS’ all American style and rich denim heritage that has characterized the brand for the past several decades.
Introducing the “GUESS Originals – 1981 Anniversary Capsule” Collection
Gerusova’s lens transports the viewer back to an era when the Marciano brothers transformed denim workwear jeans into must-have fashion pieces. Furthermore, photographed inside an actual California denim washing facility, the campaign follows Hailey and Stefano as they exemplify the sensual and carefree essence of the GUESS brand. The denim creations and iconic logo tee’s found in the capsule demonstrate that GUESS, 35 years after creating the fashion denim culture and introducing the category to the global fashion industry, still remains a pioneer in denim.
Following international launches, GUESS South Africa launched the GUESS Originals 1981 Anniversary Capsule at the Tin Factory in Johannesburg on the 20th of July 2017. Partnering with Cosmopolitan; COTY provided each goodie bag with a 1981 GUESS Fragrance. Also, Bacher and Co accessorized the models with timepieces. And, GHD and 3INA styled the models hair and make-up to perfection. Lastly, Bombay Sapphire Gin had a bar that kept the party going like a well-oiled machine. The star-studded launch event, was attended by celebrities, media and top fashion guru’s in South Africa.
The GUESS Originals 1981 Anniversary Capsule
This keeps with the unique stone-washed and hand treated denim techniques developed by the Marciano brothers back in the 80’s. These techniques have remained a key part of GUESS’ roots. Furthermore, woven labels, buttons and rivets embrace the same aesthetic as the original pieces. These mirror the assortment of American and Italian fabrics used in the collections from the 80’s and 90’s.
Mixing equal parts modern and vintage, the denim heavy women’s assortment delivers a range of jeans and skirts. Also, jackets, vests and chambray shirts in a variety of both oversized and fitted designs. 90’s logo-mania returns making a big statement in the stone-washed denim group. That is, using logo letter appliqué, archival embroidery patches and laser printing to update the modern aesthetic. Also, to lend a classic nod to the 90’s era varsity look.
Oversized longline tees and vests are styled as dresses and worn over baggy high-waisted jeans. They reflect the 35th anniversary collection’s laid-back, vintage vibe. Furthermore, form-fitting bodysuits as well as cropped tops, racerback tanks and sweatshirts stamped with a classic GUESS logo balance out any oversized piece in the capsule and add a touch of sexy to your vintage ensemble.
The spring 2017 men’s GUESS Originals 1981 Anniversary Capsule collection
This brings back the 90’s retro brights with pop colors splashed on oversized tee’s and swished on old school GUESS logo’s. Thus, blending GUESS’ all-American heritage with collegiate-cool, a head-turning varsity vintage jacket in vibrant coral. Also, patched with artwork from the GUESS archives, it steps up your sartorial layering game and adds a punch color to your wardrobe.
For denim, selvedge 1981 jeans with destroyed details in dark and light indigo shades are classic hits. Also, this includes the indigo denim jackets with bold authentic GUESS embroidery and patches. They pair well with sashed indigo and heather grey drop shoulder sweatshirts that can either be worn alone or layered over a semi-distressed chambray button-down shirt.
Stand a chance to win an Iphone 6 Plus phone cover + a clutch purse + a selfie stick
Yes, you read that right! We’re giving away an Iphone 6 Plus phone cover, a clutch purse and a selfie stick to one lucky person.
How To Enter:
loving it, i would real rock on this. love, love love
My style is relaxed
Iphone 7 plus and iphone 6 plus cover will work on iphone 7 plus
comfortable,feminine yet conservative
My personal style is the sportsluxe look. I love wearing black , I love wearing jeans and sneakers. Whatever looks comfortable is my.go-to style.
my personal style, smart casual, comfortable, sassy and unique
I’m a huge guess fan but unfortunately I don’t own a pair of guess jeans. They will be perfect for me for both casual and smart affairs. My style is more smart casual. Fingers crossed
I’m the most relaxed casual dresser ever! I can live in jeans. My first memory of my hubby and I was even before we started dating and this sweet man bought me my favourite Guess Pink perfume set with a matching pink Guess bag. Someone listened to what I loved the most. Been a fan forever!!!
My personal style is simple but classy. I’m always at me best when I’m comfortable. I don’t get tied down by peer pressure, but instead see what works for me.
My wife and I both love Guess clothing, fingers crossed.
Like it
This is a fabulous prize!! Fingers crossed
Awesome! Stylish and tasteful!
The style is so comfortable could see myself wearing it
Femine and classic
My style I’d say is casual and comfortable, though I like to be feminine in a more classic, timeless sort of way.
Chic and Trendy
Trendy,fun, standout. I love feminine design’s
Over the years my style has definitely changed a lot, from tomboy sneakers and ts, to flared jeans, vests and heels to shorts, flip flops and now I dress for complete comfort with a dash of sassy and edgy look. I like to keep up with the trends and go with the flow. ??????
sassy chic 🙂
My Style is all about Comfort and Simplicity
Simple yet epitomizes my femininity.
Its all about looking and feeling comfortable, I can wear a simple outfit and dress it up with accessories from jewelry to a handbag to a scarf around my neck to heels.
It looks classy although its simple .
This is the best by far I love everything about this style 😀 I liked and shared
My style would be described as trendy and very much “girly
girl”. I love keeping up with the latest fashions, but I don’t try
and force them on myself if they don’t fit “me”. Sometimes
I’m the consummate diva, sometimes I’m laid back and easy
and some days I’m earthy or afrocentric. I dress according to
how I’m feeling on any particular day, but my look always has
a very feminine flair to it.
As for perfumes…they don’t fit my style at all. Though I’m
very feminine, I don’t care for overly feminine fragrances. I
don’t at all like fruity scents, and I don’t like one-dimensional
florals. I generally stay away from florals, but if I do wear
them they have to be paired with some other notes that are
more earthy. I adore amber and other resinous/boozy scents.
I’m a huge fan of oriental frags. Basically, the edgier the
better.
Conservative meets 70’S 😉
Yes, I agree with you Samantha
How stunning is the collection?
I work in a Hospital so I wear smart clothes during the week but on weekends I am all about casual and comfy clothing
Hi Chalene
Weekend wear should be comfortable. After all it is the one time we get to relax
retired now so really only wear simply yet stylish casualwear
simple, casual and comfortable for everyday but love to dress up for special occasions
smart casual
My style is elegant & trendy
MY PERSONAL STYLE IS FORMAL
My personal style is simplicity and comfort…
The best way to describe my personal style is: versatile. I hate conforming to a specific style because I’m always open to stepping out of my comfort zone and switching up my looks.
I have an very individual style and do not conform to fashion trends, I love denims and jeans are my staple, love tshirts, vintage shirts and dress
casual, relaxed , Boho Chic
My personal style is quite minimalist in dress and hair. I’m a fan of ‘ less is more’
Minimalist classic, comfort above all else. I’m a good ol’ plain Jane
Casual, relaxed, comfortable
My personal style is relaxed and comfortable ?
Awesome love giveaways
My style is extremely laid back! Casual Bohemian
I like to be comfortable.. so that is most important to me
I beleive less is more, my style is quite simple and understated
relaxed and individual
Oh my word!!! This is what I need! My phone is long overdue!
I would say I’m a jeans and T-shirt kind of person but I also love a bit of glam 🙂 I’ve been a Guess fan for years, this prize would totally make my year! Thanks
My style is relaxed and uncomplicated yet stylish.
MY DOMINANT STYLE PERSONALITY IS ELEGANT
New Guess
Sophisticated
I’m obsessed with denims and Guess is my ultimate brand
My personal style reflects me ,a beautiful persona and what I take time to perfect,in my own way timeless and chic
To me Less is more!
Guess is my favorite brand, and I would be honored to win this awesome prize. It would add to my guess bag collection.
Fantabulous prize – would love to win – still using the old Nokia which is ‘past its sell-date’ an is destined to go to cell heaven soon
My personal style is quite minimalist in dress and hair.I’m a fan of ‘ less is more’ and I will never be seen in anything with frills because I look plain silly. Though scent wise I love my bold dramatic chypres and florals. So I’m not a minimalist with scent eg J C Ellena’s style.Perfume is a deeply personal choice to me and I choose scents that ‘move’ me and feel strongly about ( most of the time! )
I’m not a ‘ girlie girl ‘ type at all though I’m very particular about good grooming. Heels ( 2.5 inches or more ) are all I own apart from my shoes for exercise – not owning a single pair of flats or any shoes that are black in color. They’re all nude ,beige and other colors. That’s it I think…… BUT I love my jewelry (don’t wear them much anymore though! I adore pearls ! )
I wil love to own this fabulous prizes, its sumthing I can never own. #thenewguesscollection
My personal style is elegant and unusual
My personal style is unique
I would best describe my style as minimal chic with a pops of quirky colours
My style is Simple Comfort. The one item that expresses my clothing style is jeans. I love jeans. I have all my life. They are “home” to me. Boot cut jeans are my “go to” item. I can dress them up by wearing black jeans with a nice sweater or dress down by teaming them with a loose comfortable top.
I would describe my personal style as confident and sassy ..I love Guess Denims as they make me feel so sexy and they suit my figure….
My style is classic yet trendy.
So what i need
Love Guess
My style is simple, yet timeless and elegant
Wow amazing giveaway.
Sassy, with a bit fierceness but gentle as a cat
My mum always taught me that money doesn’t buy style. So yes! Ever since I was a kid, I loved starting my own trends & even designed my own outfits for raves! Think blue satin belll bottoms & a sequin crop! Well as I got older, my inner wild child subsided a bit. So now my style is London chic… I love buying quality items like trench coats and mixing them with sleek black pants & nude heels. So my style is real & classic with a chic flair! Ooh la la!