Skin care brand Vichy launches their ideal Soleil Summer campaign in style.
Vichy kicked off this year’s Ideal Soleil sun care campaign with an exclusive Ideal Summer event hosted on Thursday 5 November at the Cape Royale Hotel’s Zenith Sky Bar in Cape Town, South Africa. The event was an opportunity for this internationally-renowned skin care brand to launch their
#IdealSummer digital campaign, in collaboration with the country’s top experts in travel, fashion, cocktails, delicious cuisine and all things summer, with a particular focus on sun care protection through their Ideal Soleil range.
About Vichy
Skin is subject to many influences, both internally and externally. Vichy believes that how you treat your skin is more important than skin type. With many years of experience, Vichy Laboratoires’research has discovered new and effective ways for looking after the health of your skin. In doing so, skin can regenerate, protect, and better retain water and nutrients – skin can be transformed.
The combination of a high-performance sun protection with skincare active ingredients makes skin more beautiful in the sun. Vichy’s range of sun care products with luxurious textures include formulas for dry, oily and combination skin; including specific facial, body and children’s protection, ideal skin is no longer just a dream.
Over the next 6 weeks, Vichy will profile various tips and recommendations on how to enjoy an ideal summer across their social media platforms, collaborating with food and event expert Vicky Crease, travel expert and Communications and Marketing Manager at Virgin Atlantic Darrin Thomas, model Chelsea Le Roux, style & beauty blogger Aisha Baker of ‘Baked the Blog’, Stephan Mouton resident mixologist at Zenith Sky Bar of the Cape Royale Hotel, and South African model, lawyer and sun care fanatic Thando Hopa.
Stand the chance of winning one of six R1500 Vichy product hampers.
Follow VichySouthAfrica on Facebook or at @VichySA on Twitter for details on how to enter.
For further information:
Lorinda Voges – 4Elementsmedia
press@4elementsmedia.com
or
Athi Myataza – L’Oreal South Africa
athi.myataza@loreal.com
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